Amazon's cloud VP was on stage talking up

Amazon's cloud VP was on stage talking up AWS at the very moment it went crashing down

A few months ago, Amazon was an important place. He convinced Adrian Cockcroft to come to work for the company as vice president of the Cloud Architecture Strategy.

Cockcroft had consulted for Battery Ventures, the VC help find new companies to invest in the cloud.

However, he is best known for his years with Netflix as the first most famous client of Amazon Web Services. He directed the project, in 2009, to have Netflix built its streaming movie service on AWS and did not use its own data centers. It was a crazy decision at the time. Cloud computing at the time was best known as a bad, unreliable and possibly dangerous alternative to owning their own computers. When, in 2010, Netflix began to speak publicly about the decision, everyone thought it was a place between Netflix dumb and reckless.

"I gave him a lecture at a conference in late 2010 to 100 or more audience reaction .." You're crazy, "said Cockcroft Business Insider last year." [AWS] was small was unreliable, there were all kinds of things Were not there, we were basically helping to create what is now being declared to AWS, "if you do this, it will work. '' T work, 'and' we need this feature. '"

Even in 2012, AWS was not exactly reliable. Has been famous down on Christmas Eve this year, so the national news.

Flash Forward until the beginning of 2017 and the world loves it all and AWS and cloud computing companies are racing to put their businesses into it. AWS Cockcroft's main job is to talk to companies that do what Netflix did in their day - get rid of their data centers and go through AWS.

A growing list of companies do this like Intuit, Time, Juniper, AOL, Hertz and more all the time, said on stage at a conference in San Francisco on Tuesday.

But sometimes the downside of relying on cloud services like Amazon can become painful obvious.

And unfortunately that was the case on Tuesday, where just when Cockcroft was run by AWS, a good chunk of the Internet had been destroyed (including the Business Insider site) because the AWS data storage service, S3, suffered problems Technicians.

The service has declined so AWS was even struggling to update the "health board image" that tells customers if the service is up or down. Read a message on this page (emphasis added):

Now we have fixed the possibility of updating the service dashboard update service santé.Les are below.General continue to experience high error rates with S3 in US-ESTE-1, which has implications for various AWS.Nous services that work hard for Solving S3 we believe we understand the root cause, and work on implementation of what we believe will correct the problem. "

Even after updating this page to indicate that there was a problem, very distinctly AWS has not called a failure. It is called "high error rate data."

In the few minutes during Cockcroft spoke onstage promoting the benefits of cloud services from Amazon, you probably are not aware of AWS technical problems that occur at the moment, an Internet phenomenon was born.