Sunday, February 19, 2017

AWS Unveils Chime Conferencing Service

Amazon Web Services on Tuesday launched Amazon Ring, a unified cloud-based communications offering that allows users to participate in high-definition video and audio-quality video meetings on Windows and Mac desktops and on iOS mobile devices and Android.

Companies only have to download the application; They do not need to make initial investments in hardware or software.

Users can switch desktop and mobile applications when needed, even in the conference environment.


User-Friendly Disruption


 Participants click on a ring application button to join a meeting instead of dialing a number and enter a PIN.

A visual list of all participants. Any participant can silence the other, and silenced participants can wake up themselves.

Meetings may be limited. All communications are encrypted and the conversation history of a meeting is not stored on the devices used.

Chat facilities are provided for ongoing collaboration outside of meetings, where historical records and cats are stored safely.

"I'm very surprised that someone does not do the above," said Rob Enderle, principal analyst at Enderle Group.

"The current tools are pretty dull ... and mostly unreliable," he told the E-Commerce Times.

"This will disrupt the segment, leaving no player unchanged and put everyone know that they should be better invest in improving the ability to use their products or output," warned Enderle.

"The timing of quality and high-end video and audio devices are fast becoming bets on the table," said Michael Brandenburg, an analyst at Frost & Sullivan.

Amazon Chime is "really on parity with other features on the market today," he told the E-Commerce Times, noting that Amazon brings its "scalability and rich conference feature solution to aggressive pricing.

Chime Pricing


There are three levels of pricing for Chime:

  • Basic - The free version allows users to attend online meetings, to call another person in voice or video, and use email and chat services with Caller;
  • The Plus edition, at US $ 2.50 per user per month, adds the ability to manage a mail domain, Active Directory to configure and integrate with identity management systems. Stores 1 GB of messages per user;
  • Chime Pro, which costs $ 15 per user per month, adds the possibility of holding meetings with up to 100 participants with shared screen and video. It supports mobile, mobile and in-room video, and includes unlimited VoIP support.

 Basic and Plus users can join conferences created in Pro Chime.

Companies can combine and combine licenses to reduce costs. There is no minimum fee. Charges are based on usage, and users may cancel or change subscriptions at any time.

Interested users can sign up for a free trial of Amazon Pro. After 30 days, they can continue to use the baseline for free or subscribe to a payment level.

Chime will be available in the second quarter of the AWS partner Level 3 Communications and Vonage, which will offer free business customers Amazon Chime Pro.

Chime's Sweet and Sour Notes


 The Amazon Chime service is "much easier than almost all public offerings and cheap, considering the feature set," Enderle said. Still, "it is not new and still not fully tested, suggesting that, until a critical mass level is reached, the problems are not known and can not be addressed.

Many companies have already begun to move from conferencing solutions to cloud facilities, commented Brandenburg of Frost. However, "their contracts and conference investments in these ecosystems are likely to be more of a pure cost factor.

Chime's focus on usability and convenience "is critical to the widespread adoption of unified communications solutions," said Rebecca Wettemann, vice president of research at Nucleus Research.

However, infrastructure buyers - typical Amazon customers - are within easy reach of commercial drivers that fuel demand for collaborative tools, the E-Commerce Times said.

Announcer to strengthen competition in the unified communications and collaboration market, which could reach $ 96 billion by 2023, according to projections of Global Market Outlook.

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