Monday, January 15, 2018

AWS-VMware partnership remains a win-win

The collaboration with AWS-VMware is still in its infancy, but at the beginning of the new year it's time to emphasize the real goals of both companies and what they mean for IT. company.

Although some experts have scratched the deal, both companies can benefit from the collaboration, and their users hope for the same. Let's look at the case from the standpoint of every company.

VMware tried to develop its own public cloud, vCloud Air, a few years ago, but then sold it to focus on its core business, virtualization. But when AWS gained market relevance, companies dropped VMware for AWS. This drew the attention of the VMware management team and probably led to his interest in a partnership.

Let's not waste words: the deal actually makes AWS a co-location provider for VMware, which is strange. VMware runs on naked metal in AWS, which means that, with the exception of the underlying physical servers and the network, it has no dependencies on Amazon.

The AWS-VMware collaboration has yielded some important benefits for the virtualization giant. First, it slows the bleeding of those who leave VMware for AWS or other public clouds. VMware now has a powerful cloud offering based on its own technology and uses the most popular public cloud product.

Secondly, VMware has an aggressive sales team that can sell in cloud markets that were not open a year ago. Finally, this agreement offers some viability to VMware. To this partnership, some experts and analysts have merged VMware with other business dinosaurs.

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